Pandora Milestones

What is the story behind the brand? Read our list with some selected highlights from the past.

1982
Per and Winnie Enevoldsen founded Pandora

1987
The first in-house designer joined Pandora

1989
The company started manufacturing its jewellery in Thailand

2000
Pandora introduced its charm bracelet

2003
Pandora entered the American and Canadian markets

2004
Pandora entered new, large markets, including Australia and Germany

2005
Pandora opened its first large scale, fully-owned production facility in Gemopolis, Thailand
Pandora established its presence in the UK and in Spain

2007
Pandora launched its Compose earrings concept

2008
Axcel acquired 60% of Pandora
Pandora inaugurated its second production facility in Thailand
Pandora launched LovePods

2009
Subsidiaries established in the UK, Hong Kong and Poland
Pandora launched Liquid Silver

2010
Third and fourth production facility inaugurated in Thailand
Public listing on the NASDAQ OMX Copenhagen stock exchange
Pandora launched Black Crown Diamond Watches
Pandora entered new, large markets including Russia, Italy and China
Pandora acquired full ownership of its distribution in Australia and Central Western Europe

2011
New necklace concept launched
Pandora took over direct distribution in France
Pandora opened its store number 100 in Asia
The company appointed its first Chief Creative Officer
+1 million Pandora fans on Facebook
+2 million Pandora Club members

2012
Pandora celebrated its 30th anniversary
New pavé products launched

2013
The Pandora ESSENCE COLLECTION was launched
Opened concept store no. 1,000

2014
Pandora signed a strategic alliance with The Walt Disney Company
Ring sales reached 10% of Group revenue

2016
New Lockets concept was launched
Opened concept store no. 2,000

2017
Opened new crafting facility in Lamphun, near Chiang Mai, in Northern Thailand

2018
New Leadership in Energy and Environmental Design (LEED) Gold crafting facility inaugurated in Gemopolis, Thailand

2019
Pandora kicks off global brand relaunch
Long-term partnership with UNICEF entered

2020
Pandora launches its Digital Hub close to its global headquarters in Copenhagen, Denmark

2021
First lab-grown diamonds collection launch in the UK made with 100% recycled silver and gold, and with lab-grown diamonds produced using 100% renewable energy
First EUR 950 million credit facility with an interest rate linked to two 2025 sustainability goals

2022
Lab-Grown Diamonds expand to the US and Canada
North American headquarters relocate to New York City

2023
TIME Magazine names Pandora among the World’s Best Companies 2023
Three new Pandora Lab-Grown Diamonds collections launch and expand into Australia and Mexico
Pandora Moments Studded Chain Bracelet launches
Pandora launches EUR 500 million Sustainability-Linked bond