News and reports

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• 10-17-2024
  Pandora and Netflix collaborate on Stranger Things jewellery
  <p>A jewellery capsule collection inspired by the hit Netflix series, Stranger Things, brings the Upside Down to fans worldwide. Pandora and Netflix today announced the launch of Pandora jewellery capsule inspired by popular Netflix show Stranger Things. The&nbsp;collection will feature charms, bracelets,</p>
• 10-02-2024
  Pandora appoints Berta de Pablos-Barbier as CMO
  Executive with track record from iconic global brands to drive brand desirability and growth. Pandora announced today that Berta de Pablos-Barbier will join the company as new Chief Marketing Officer, reporting to CEO Alexander Lacik and serving on Pandora’s Executive Leadership Team.&nbsp;&nbsp; Berta de
• 09-23-2024
  Pandora now crafts its jewellery with 100% recycled silver and gold
  Following a transformation of its entire precious metals supply, Pandora is now crafting all jewellery with 100% recycled silver and gold. By using recycled silver and gold instead of newly mined metals, Pandora avoids 58,000 tons CO 2 &nbsp;per year. Pandora, the world’s largest jewellery brand, today
• 07-11-2024
  Pandora’s net-zero climate goal validated by the Science Based Targets initiative
  By aligning with the gold standard for climate action, Pandora reinforces its leadership in sustainability. The leading corporate climate action organization Science Based Targets initiative (SBTi) today announced that is has validated Pandora’s target to become a net-zero business by 2040.
• 06-06-2024
  Pandora brings lab-grown diamonds to Denmark
  Pandora is now introducing its lab-grown diamonds collection to its home country Denmark, the first EU market to offer Pandora’s innovative diamonds after successful launches in the Americas, Australia and UK. Pandora also announces the opening of its first flagship store in Copenhagen.
• 05-16-2024
  Pandora breaks ground on new crafting facility in Vietnam
  The Investment of more than USD 150 million will support the company’s long-term growth and create 7,000 jobs. It will operate on 100% renewable energy and only use recycled silver and gold.  Today, Pandora, the world’s largest jewellery brand, hosted the ground-breaking ceremony for its new USD
• 05-15-2024
  Pandora launches new collection, PANDORA ESSENCE
  The company expands its assortment as part of strategy to drive growth by broadening consumer perception of Pandora to a full jewellery brand. Pandora, the world’s largest jewellery brand, today announced the global launch of PANDORA ESSENCE, a new contemporary and sculptural collection inspired by
• 03-21-2024
  Pandora and British Fashion Council announce The Fashion Awards 2024 presented by Pandora
  Pandora and The British Fashion Council (BFC) are delighted to announce that The Fashion Awards (TFA) 2024 presented by Pandora will take place on Monday 2nd December 2024, returning to the Royal Albert Hall. TFA unites the global fashion community in London, the home of fashion and creativity, to
• 03-21-2024
  Pandora promotes Massimo Basei to Chief Commercial Officer
  Today, Pandora announced that Chief of Retail Operations Massimo Basei is promoted to Chief Commercial Officer (CCO) from April 1st, 2024. The promotion will further support the company’s growth strategy Phoenix and drive operational excellence across Pandora's more than 100 markets.  As
• 02-06-2024
  Pandora recognised with ‘A’ score for transparency and performance on climate change
  Pandora among 1.5%&nbsp;of 23,000 companies rated by CDP to achieve top ranking . Pandora, the world’s largest jewellery brand, has been recognized for leadership in corporate transparency and performance on climate change by global environmental non-profit CDP, securing a place on its annual ‘A List'.
• 01-30-2024
  Pandora shifts to recycled silver and gold
  By using recycled instead of newly mined silver and gold, Pandora avoids 58,000 tons CO 2   every year. Pandora, the world’s largest jewellery brand, today announced it has changed its precious metals supply and is now sourcing only recycled silver and gold for all its jewellery.  The shift avoids
• 01-25-2024
  Pandora unveils new brand campaign “BE LOVE”
  The campaign is part of strategy to drive growth by broadening consumer perception of Pandora to a full jewellery brand.&nbsp; Pandora today announced its new brand campaign BE LOVE, featuring a multinational roster of talents, artists and rising stars. BE LOVE introduces Pandora’s three new global